The PrimeTime Players are a semi-professional basketball team based in Rock Hill, South Carolina. The PrimeTime Players have played independently in the Carolinas since 1991, competing in tournaments and pro-am leagues.After winning the first three Tobacco Road Basketball League championships (2012-14), PrimeTime are a founding member of the East Coast Basketball League.PrimeTime are owned by Chris Thomas, who also serves as the team head coach.