Primondo is the holding company for all mail order brands of Arcandor AG.The mail order line of Arcandor AG (previously KarstadtQuelle AG) has been called “Primondo” since 1 March 2007. Primondo itself is a holding company, which does not appear as a brand for the end customer. Primondo is rather a house of brands in the universal and specialist mail order business. Well-known examples are Quelle, Hess Natur, Bogner Homeshopping or Baby Walz.