Project Runway Korea (Korean: 프로젝트 런웨이 코리아) is the Korean version of the American reality show Project Runway. It is Korean television's first localized franchise from a foreign-language reality competition, and the third Project Runway version in Asia after Malaysia and the Philippines.The winner of Project Runway Korea's first season received ₩50 million in prize money, along with a car and a fashion spread in Elle Korea; the second season increased the prize money to ₩70 million.