"Pure Morning" is the first single from British alternative rock band Placebo's second album Without You I'm Nothing. The single was very successful in the US, reaching number 19 on the Billboard Hot Modern Rock Tracks chart and it also reached number 4 on the UK Singles Chart.The song has been featured often in British television advertisements. In 1999, it was featured in an advert for the Lexus IS200. "Pure Morning" was also included as track 12 on Big Shiny Tunes 3.