REO Town is a district in Lansing, Michigan, located south of downtown. The neighborhood is bordered by West Malcolm X Street to the north; South Cedar Street BL I-96 to the east; West Mount Hope Ave to the south; and Townsend Street, the Grand River, and Todd Ave to the west. Considered the birthplace of the commercial automobile in the United States, REO Town is named after Ransom Eli Olds, an automobile pioneer, for whom both the Oldsmobile and REO brands were named.