ROIR (pronounced "roar"), or Reach Out International Records, is a New York City-based record label founded in 1979 by Neil Cooper.ROIR was founded the same year that the Sony Walkman launched, and initially, the label exclusively distributed its releases in cassette format. Much of the label's catalog is now available in CD and LP formats. ROIR released its first cassette, by James Chance and the Contortions, in 1981.