Rainbow/PUSH is a non-profit organization formed as a merger of two non-profit organizations founded by Jesse Jackson — Operation PUSH (People United to Save Humanity) and the National Rainbow Coalition. The organizations pursue social justice, civil rights and political activism.In December 1971, Jackson resigned from Operation Breadbasket after clashing with Rev. Ralph Abernathy and founded Operation PUSH. Jackson founded the National Rainbow Coalition in 1984 which merged with PUSH in 1996.