Reuben Singh, (born 20 September 1976, Poynton, Cheshire, England), is a British entrepreneur, who became well known in the mid-1990s for his Miss Attitude retail chain and then later for his business support services company alldaypa. He has held many public appointments and was invited by the then Prime Minister Tony Blair to serve on a government advisory panel on small businesses and on the Competitiveness Council.