Rimmel (commonly known as Rimmel London) is a British maufactured cosmetics brand, now owned by Coty, Inc. The House of Rimmel was originally founded by Eugène Rimmel as a perfumery in 1834 in Regent Street, London, England.Within a year of opening, Eugène Rimmel came to create many make-up products including his best-known: mascara, giving rise to the term 'rimmel' being used to mean 'mascara' in many Mediterranean languages.