Rob Senderoff (born July 25, 1973) is the current head men's basketball coach at Kent State University. He was hired on April 7, 2011 to replace Geno Ford, under whom Senderoff had served as associate head coach for the previous three seasons. Known as a fantastic recruiter, Coach Senderoff has already made an impact on the future of Kent State basketball.Senderoff had two stints with the Kent State program before moving into the head job.