Rocky De Aire Williform (/wɪlɑː.fɔərm/) is an American entrepreneur, inventor, software engineer, investor, and political activist. He is the founder of MixP3, the digital music streaming service, where he also serves as its CEO. Before he set out to become an entrepreneur, he was a New York investment banker participating in corporate takeovers. He subsequently became a Microsoft Certified Systems Engineer with stints as a software engineer at IBM and NCD. He then co-founded U.S.