Robert Ray "Rod" Roddy (September 28, 1937 – October 27, 2003) was an American radio and television announcer. He was primarily known for his role as an offstage announcer on game shows. Among the shows that he announced are the CBS game shows Whew! and Press Your Luck. He is widely recognized by the signature line, "Come on down!" from The Price Is Right, and it appears on his grave marker, although the phrase was originated and made popular by his predecessor Johnny Olson.