Rodeo Drive /roʊˈdeɪ.oʊ/ is a two-mile long street, primarily in Beverly Hills, California. Its northern terminus is its intersection with Sunset Boulevard and its southern is its intersection with Beverwil Drive in the city of Los Angeles. The name is most commonly used metonymically to refer to a three block stretch of the street north of Wilshire Boulevard and south of Little Santa Monica Boulevard, which is known for its luxury-goods stores.