Runtastic is an Austrian mobile fitness company that combines traditional fitness with mobile applications, social networking and elements of gamification as a logical reaction to the Quantified Self movement. Runtastic develops activity tracker apps, hardware products, and services, such as: online training logs, detailed data analysis, comparisons to other users, and many more functions to help users improve their overall fitness.On August 5, 2015, Adidas bought Runtastic for $239 million.