SMTV Live (an abbreviation of Saturday Morning Television Live), also stylised as SM:tv LIVE, and in early promotional material SMTV://live, was a British Saturday morning children's television programme, first broadcast on ITV on 29 August 1998 and last broadcast on 27 December 2003.On the surface, the programme did not seem to stray away from the format of other Saturday morning output, featuring an audience of children, competitions and cartoons, though it constantly won in ratings battles with the BBC's Live & Kicking and became ITV's most successful children's programme since Tiswas.