Saimi Hoyer (née Nousiainen, born 18 June 1974, Helsinki) is a Finnish model and television personality. Her unique look helped her become one of the most successful models in Finland.Before modeling, Hoyer studied at Sibelius Academy. After this, she studied Hungarian, Italian and literature at the University of Jyväskylä. Her modeling career began when a photographer "discovered" her at a concert while she was on exchange in Firenze, Italy studying theatre.