Sam FM Swindon is a radio station which broadcasts on 107.7 MHz FM in Swindon, Wiltshire, England. The station launched in 2006 and is currently operated by Celador, having had five previous owners. It re-launched as Sam FM on 1 April 2015, replacing Jack FM.Its Lime Kiln studios at Royal Wootton Bassett, near Swindon, were used by Wiltshire Radio (later GWR Radio and then Heart Wiltshire) from its launch in 1982.