Domingo "Sam" Samudio (born 6 March 1937, Dallas, Texas), better known by his stage name Sam the Sham, is a retired American rock and roll singer. Sam the Sham was known for his camp robe and turban and hauling his equipment in a 1952 Packard hearse with maroon velvet curtains. As the front man for the Pharaohs, he sang on several Top 40 hits in the mid-1960s, notably the Hot 100 runners up "Wooly Bully" and "Li'l Red Riding Hood".