Sandra Choi is the Creative Director and designer of J. Choo Limited. She is the niece of Choo's wife, Rebecca.[1]Choi was born on the Isle of Wight and educated in Hong Kong before returning to London as a teenager to finish her secondary school education. During this time, Choi went to work with her uncle, Jimmy Choo, who was then a couture shoemaker based in the East End of London catering to the global jet set, including Princess Diana.