Secrets of Sound is a record label set up by Neil Crud in Rhyl, North Wales in 1992. Crud created the label as an outlet for his own band Sons of Selina, hence the label's initials SOS. The label's motto is 'The Secret is in The Sound'.The label has enjoyed success with all its releases, earning good sales and international airplay, and although briefly resurrected after a ten year hiatus to release Braxton Hicks in 2012, Neil folded the label and formed Link2wales Records.