Selfridges, also known as Selfridge & Co., is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store on London's Oxford Street is the second largest shop in the UK (after Harrods) and opened 15 March 1909.In the 1940s, smaller provincial Selfridge stores were sold to the John Lewis Partnership, and in 1951 the original Oxford Street store was acquired by the Liverpool-based Lewis's chain of department stores.