Seltaeb was a company set up in 1963, by Nicky Byrne (né Douglas Anthony Nicholas Byrne) to exclusively look after merchandising interests on behalf of Brian Epstein, who managed NEMS Enterprises and The Beatles: John Lennon, Paul McCartney, George Harrison, and Ringo Starr.Directly prior to The Beatles' first American visit, Brian Epstein wanted someone to manage the escalating volume of merchandising requests that NEMS found itself unable to cope with, and asked his lawyer, David Jacobs, to oversee this task.