Selver is a chain of supermarkets and hypermarkets operating in Estonia. It is the biggest retail chain based on Estonian capital. Selver is a subsidiary of Tallinna Kaubamaja. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu.