ShopBack is a Singaporean-headed e-commerce startup that utilises the cashback reward program. It allows online shoppers to take a portion of their cash back when they buy products through the service. They also provide discount coupons and voucher codes for online shopping. It is currently affiliated with over 300 merchants from all over the world, including online retail giants ZALORA, Rakuten and Groupon.ShopBack currently has its working space at Blk71, under the tenure of NUS Enterprise.