Siddhartha Lal (Hindi: सिद्धार्थ लाल) is an Indian entrepreneur and businessman. Siddhartha is the son of Vikram Lal and is the Chief executive officer and Managing Director of Eicher Motors, a Director of Eicher Goodearth Limited and Chairman & MD of VE Commercial Vehicles. Siddhartha Lal is credited with the turnaround and revival of the legendary Indian motorcycle "Royal Enfield Bullet" (manufactured by Royal Enfield).