Snapdragon Records is a LLC business founded by New Berlin West Alumni Kristan Harris and Ayisha Jaffer in the U.S. State of Wisconsin in 2002. The concept originated in 1999 and put in action 2002. The label is focused on indie talent, primarily punk, emo, ska, hardcore, and experimental music. Most fall into the pop category of their respected genres. The company currently resides in the city of Milwaukee, Wisconsin.