Soccer Aid is a biennial British charity event that has raised over £15 million in aid of UNICEF UK, through ticket sales and donations from the public. The event is a football match between two teams of celebrities and former professional players, representing England and the Rest of the World (RoW). Soccer Aid was initiated by Robbie Williams and Jonathan Wilkes.Television coverage began on ITV on 22 May 2006 in a show presented by Ant & Dec.