Song Zude (Chinese: 宋祖德; pinyin: Sòng Zǔdé; born August 24, 1968), known as "the King of Media Hype", is a famous person in the entertainment circle of mainland China. From 2002 to 2008, his accusations and allegations toward different celebrities have been responded by national attention. Song, renowned as one of the most controversial people in China, could always attract nationwide attention after he publicizes his accusations toward different people.