Sony Pal is a new Hindi GEC that launched on 1 September 2014. It is aimed at women with stories about women and at family. It will compliment its sister channels Sony Entertainment Television (India) and comedy GEC SAB TV, launching with 9 new shows, having Juhi Chawla as its face. Its new shows will have fresh concepts bringing alive its slogan - Yeh Pal Humara Hai.