Soundarya Rajinikanth Ashwin (born 20 September 1984 as Shaku Bai Rao Gaikwad) is a film graphic designer, producer and director who primarily works in the Tamil film industry. She is the founder and owner of Ocher Picture Productions. Soundarya began her career in films as a graphic designer. For those starring her father Rajinikanth, she designed the title sequences. She became a noted film producer through Goa (2010). She made her debut as a director in the film Kochadaiyaan.