The Southern Daily Echo, more commonly known as the Daily Echo or simply The Echo, is a regional tabloid newspaper based in Southampton, covering the county of Hampshire in the United Kingdom.The newspaper is owned by Newsquest, one of the largest publishers of local newspapers in the country, which is in turn owned by Gannett.The paper was first published in August 1888 and a website has been in existence since 1998.The printed newspaper is published from Monday to Saturday and there is one edition a day, down from six editions a day in 2006.The Echo was initially a daily newspaper before becoming an evening paper and changing its name to the Evening Echo on 1 July 1958.