Specialty Records was an American record label based in Los Angeles. It was originally launched as Juke Box Records in 1946, but later renamed by its owner Art Rupe when he parted company with a couple of his original partners. Specialty is noted for the rhythm and blues, blues, gospel and early rock and roll music recorded by the label.The major producers for the label were Rupe, Robert "Bumps" Blackwell, Johnny Vincent and J. W.