Start Football is a United Kingdom sports retailer founded in 1991 and is based in Cramlington, Northumberland. It operates through catalogues, retail shops and its website. It has one retail stores in Newcastle upon Tyne. It is a subsidiary of W & M Wholesale limited and part of the Start group including Start Fitness and Start Cycles.Start Football supports many local football teams and events, providing sponsorship to youth teams, and discount on football team wear.