Startup Princess is a Utah based Startup network aimed at supporting women entrepreneurs. Founded in 2006 by Kelly King Anderson, who was at the time unsuccessfully searching for venture capital for another business venture, and recognized a gap in the marketplace. Shortly afterward, Startup Princess was launched, aiming to provide mutual support to women entrepreneurs. In 2010 and in 2012, Startup Princess was included by Forbes Magazine in their list of the top 100 websites for women.