Strongbow is a dry cider produced by H. P. Bulmer in England since 1962. The dry cider is the world's leading cider with a 15 per cent volume share of the global cider market, and a 29 per cent volume share of the UK cider market. Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer.In 2011, Strongbow Gold, produced in Belgium, was launched across Europe in response to cider's growing popularity on the continent.