Sudden Death Records is a Vancouver, British Columbia based record label run by Joe "Shithead" Keithley.Sudden Death Records arrived in Canada's burgeoning punk scene in 1978. It was only a part-time label until 1998, when they began to expand further into punk rock music. In keeping with the "Do It Yourself" attitude of its founder Joe Keithley, Sudden Death Records remained a friend to smaller musicians while keeping multi-national record conglomerates at bay.