The Sunday Mirror is the Sunday sister paper of the Daily Mirror. It began life in 1915 as the Sunday Pictorial and was renamed the Sunday Mirror in 1963. In 2011 it had an average weekly circulation of 1,845,683 Competing closely with other papers, in July 2011, on the second weekend after the closure of the News of the World, more than 2,000,000 copies sold, the highest level since January 2000.