Supercoach is an online Australian Football League (AFL) fantasy football game in which the competitor takes on the role of coach and selector and guide his or her hand-picked team against other teams. Supercoach is run by the Herald Sun in Melbourne. Super coach is also supported by other News Limited online newspapers, including Adelaidenow in South Australia, Geelong Advertiser in Geelong, Perthnow in Western Australia, the Mercury in Tasmania and the Courier Mail in Queensland.