Superleague Formula was an open wheel single seater motor racing formula, which started in 2008, at Donington Park in the United Kingdom. The league introduced team sponsorship by association football clubs. It used the slogan 'The Beautiful Race: Football at 300 km/h'. By 2011 the link with football was fading with more than half the teams no longer associated with football teams. It was founded by businessmen Alex Andreu and Robin Webb.