Supertone Records was a United States record label of the 1920s. Supertone Records were marketed by Sears, Roebuck & Co. in 1924 and again in 1929-1931. The Chicago store Straus & Schram Company produced a separate Supertone series between 1925 and 1928.Supertone was one of several record disc brand names marketed by Sears.Supertone records were initially made by the Fletcher Record Company in 1924. The discs produced by Fletcher included Midwestern dance bands.