Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is a producer/writer/artist for Universal Music Group and a Billboard-charting multi-Independent Music Award winner in the genre of pop/electronica. He has four self-produced albums released via Mack Avenue Records/Sony Music Entertainment, P-Vine Records/Blues Interactions, Thistime Records and Songs of Universal/Universal Music Group, Inc., respectively.