TLC is a Dutch television channel which broadcasts lifestyle programmes. It airs programmes related to lifestyle, health, food, and reality shows. Its main target is the female audience. The channel launched on 4 July 2011 by Discovery Networks Benelux. TLC initially aired from 6pm till 2am on the standard-definition channel of Animal Planet making this a time-sharing channel in the Netherlands. On 1 October 2012 TLC extended its air time from 3pm till 2am.