Tad Low (born Josiah Orne Low IV on September 26, 1966) is an American businessman and media entrepreneur. He is the creator and producer of television shows, including Pop-Up Video and Pants-Off Dance-Off. He currently helms Spin The Bottle, a multimedia content company based in New York City. Low’s work has been noted in the press for its ironic sensibility, and his shows simultaneously critique and celebrate popular culture in all of its banal and sublime incarnations.