Technics SL-1200 is a series of turntables manufactured from October 1972 until 2010 by Matsushita under the brand name of Technics. S means "Stereo", L means "Player". Originally released as a high fidelity consumer record player, it quickly became adopted among radio and club disc jockeys, thanks to the direct drive high torque motor design, making it, initially, suitable for pushbutton cueing and starting of tracks on radio.