The Morning Of is an American pop/indie/rock band originating from Newburgh, New York, United States. The band's first EP, Welcome Change. Goodbye Gravity, held a steady spot in the Top 50 best selling albums on Smartpunk.com for six months. They also hold a steady spot on PureVolume's Top 100, and top 10 in their pop genre. Their first full length effort, The World as We Know It debuted on the U.S. Billboard heatseekers chart at No. 18 and peaked at the No. 25 pop album on iTunes.