"The No-Brainer" is the 12th episode of the first season of the American science fiction drama television series Fringe. The episode was written by David H. Goodman and Brad Caleb Kane, and it was directed by John Polson.It first aired in the United States on January 27, 2009 on the Fox Broadcasting Company. It also marks the first appearance of the 'ad-beginners' the glyphs that appear before each act break and at the end decoded they spell BISHOP