"The Wow Factor" is the 18th episode of the fourth season of the American sitcom Modern Family, and the series' 90th episode overall. It was aired on March 27, 2013. The episode was written by Ben Karlin and it was directed by Steven Levitan.Jesse Tyler Ferguson submitted this episode for consideration due to his nomination for the Primetime Emmy Award for Outstanding Supporting Actor in a Comedy Series at the 65th Primetime Emmy Awards.