This Is Not The World is an album by post-punk revivalists The Futureheads.It was released on 26 May 2008, on their own label Nul Records. The reason for creating their own label has been in one part the sale performance of their previous album (News and Tributes) which led the band from being dropped from their previous label (679 Recordings) and the own decision of the band of having more independence.In advance, The Futureheads have released three singles of the forthcoming album.