This Is the End is a 2013 American disaster comedy film written and directed by Seth Rogen and Evan Goldberg in their directorial debut, and stars Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, Craig Robinson, Emma Watson and Michael Cera. The film centers around a group of real life actors playing versions of themselves, in the aftermath of a global apocalypse. The film was released on June 12, 2013, with a re-release on September 6, 2013.