Tizer is a red-coloured soft drink sold in the United Kingdom. The name originally comes from the phrase 'Tizer the Appetizer'. It was launched in 1924 by Fred and Tom Pickup of Manchester when it was known as 'Pickup's Appetizer'. After the death of Pickup it was owned by the Armour Trust before being sold to the Scottish drinks company A.G. Barr plc for £2.5 million in 1972.